Are You An Artist Struggling To Market Your Work? Use These Tips!

Are you currently an artist looking to take your work from hobby to income? If you want to make money from your artwork, then you need to generate interest in it. This requires promotional and marketing success. Keep reading to learn a few things you can do to create or find a market for your work so you can profit from your artistic output.

Start all this off with market research. One of the primary reasons that many aspiring artists wind up not making any money is just because they don’t understand what the market currently wants. It’s very easy for artists to fall into the trap that they know what they’re doing better than anyone else, so what artwork you create must have a market out there, whether anyone knows it yet or not.

Does your city have local galleries full of the particular art medium you work in? Physical art, such as paintings and sculptures, usually have local vendors you can browse. Ignore the ones that aren’t selling. Instead, try and talk to the proprietor. Ask them what sells best? Why does it sell so well? Who is buying it? You never want to compromise your artistic vision, but you might find overlap between market demand and your work where you can start building a name for yourself.

As you visit galleries, read books or stories, and listen to music, keep in mind that anything available for sale was likely created for the previous season. Try to find the trade shows where importers, independents, and publishers are covering what is going to be offered in the coming season. Even as you peruse the artwork coming up, you’re still one step behind the market direction. However, you’re going to be seeing the trends in terms of context, themes, colors, textures, and styles.

Consider where you might sell. Anyone can open up an online store, but then you have go about search engine optimization to gain any traction, and that’s a very technical undertaking to learn on top of everything else. Even building up an Amazon or eBay portfolio and seller reputation can take hundreds of transactions.

Do you plan on selling locally? There are variety stores where you can set up a booth, as well as flea markets and farmer markets that might allow for particular crafts. Of course, these might mean regular attendance is required on your part.

If there are galleries that might apply to what you do, visit them and talk to the owners. Show them your work. They are going to be honest, and they’ll give you a good idea about the likelihood of it selling in their establishment. Their wall space is at a premium, so if they do offer you a chance, even a limited one, it’s a good idea to take it, considering the premium prices that galleries will yield you, even after their commission. Still, most galleries are likely to say no if you’re unheard of, and you need to be thick-skinned enough to handle multiple bouts of harsh criticism of your work.

While the idea of personally hanging around your art for hours on end might not appeal to you because you’d rather be making more, there is something to be said for it. Anytime your work is on show, try to be there so you can talk with prospective buyers. Art buyers love meeting artists in person, so you can do wonders for your potential sales with your presence, even if it’s just on weekends.

Even with all the information and knowledge presented here, you need to remember something above all else. The first and foremost rule of creativity is being true to yourself, so never suppress your inner creativity with thoughts that you need conform your creative pieces to what others might consider to be actual art. If you don’t utilize your right of expression, regardless of what medium you choose, then you’ll never enjoy your art.

That will reflect in the works that you create, and it will ultimately keep your work from finding an audience willing to pay good money for it, regardless of how well you apply the tips presented here.

Art Printing On Canvas

Have you heard about the recent developments in the world of art printing on canvas? This is a growing subsector of the printing and photography industries, one that is producing many interesting results that are getting attention around the world.

Canvas prints are quickly turning into a trendy way to decorate a living room or den. They are already hanging in many sitting places across the United Kingdom and Europe, and they are growing in popularity in North America as well. What is a canvas print? It’s a print reproduction of artwork or a photo on canvas material. The designs and patterns used are the factors that define canvas prints and make them special. They’re certainly cheaper than commissioning an actual painting, and yet they’re just as alluring and elegant as a conventional canvas painting, which means that art printing on canvas is quickly turning into an effective means of rapidly making an artistic statement. Possibly the best part of all this is that many canvas prints are widely available in a broad variety of printed mediums. From digital printing to conventional yet still alluring offset canvas printing, nearly every major work of art has seen reproduction via canvas printing.

Before any canvas print turns into the gorgeous piece of art that you get to enjoy, several steps have to happen to make sure a canvas is perfect. Once a printing method and canvas are both selected, then a photograph has to be analyzed first to ascertain actual print feasibility. Of course, nearly all images and photographs can become canvas prints. Having said that professional canvas printers want to make sure that they inform customers if there is likely any chance of variations in quality and color. If a printer warns you about this, trust them and be prepared for variations such as these to some minor degree.

Once a canvas is printed, then the next step will be trimming the canvas, followed by preparing it for mounting. The industry or technical term that might be used is actually ‘stretched’. Stretching is a very specialized task, one that involves mounting the canvas onto a wood frame before setting it in such a way that it emulates an original canvas while retaining the effect and charm of a painted canvas. Once the canvas is both mounted and also affixed to its wooden frame, then it’s finally prepared for its delivery. Stretching is such a specialized process that many consumers prefer to leave the production of canvas prints to the industry professionals who do such work. The expenses involved with stretching are typically included in the broader cost of purchasing a canvas print.

Based on how the final result turns out, especially at the border, the canvas might be considered ‘bled’ or not. A canvas that is printed ‘with bleed’ is one that has no white margins left visible after the trimming and mounting processes. On the other hand, if only a certain area is printed, then a canvas ‘without bleed’ still has white areas around the margins. Be sure you’re aware of both of these results. Some consumers like canvas prints without any bleed, because they consider the look to be more authentic, given how regular paintings don’t typically have margin painting or imagery.

The most prominent advantage of modern canvas prints is that with evolving printing methods, there are dramatically inspiring results in many cases. Some home printers can even print to a limited degree on what is considered canvas paper, even if it’s a bit on the fringe of what would be considered a truly physical canvas medium. These are just a few of the things that you should know about before getting yourself a canvas print or one as a gift to someone else.

It can be fun to work with some of this at home if you have a genuine inkjet printer, but the effect is nowhere near as pronounced for laser/toner printers. Even color laser printers have a hard time printing on canvas papers, many of which say they are only for inkjets.

However, it is very easy to find professional print shops dealing in canvas printing, both online and around your community.